The Challenge
Hi! People needed a complete digital infrastructure overhaul to support their cannabis delivery operations across Connecticut. The challenge included building customer service automation, competitive intelligence systems, delivery zone mapping, promotional content creation, and cost optimization across multiple low-traffic websites - all while maintaining brand consistency and regulatory compliance in a highly regulated industry.
Our Solution
Developed a comprehensive tech stack including:
- Custom web scrapers for competitive intelligence from Weedmaps dispensary data
- Delivery zone mapping system for Derby and Hartford distribution hubs
- AI-powered customer service response automation maintaining authentic brand voice
- SMS integration via OpenClaw and Twilio for customer communications
- UTM campaign tracking and landing page systems
- Brand-consistent promotional materials using AI platforms
- Database consolidation reducing monthly costs to optimized infrastructure
The Results
- Automated competitive intelligence gathering across Connecticut cannabis market
- Streamlined customer service operations with AI-powered responses
- Reduced infrastructure costs while scaling capabilities
- Built scalable delivery zone systems supporting multi-hub operations
- Established consistent brand presence across digital channels
- Created reusable systems for promotional content generation